Hi guys, I took almost 2 years off from blogging because I needed to find what I'm really supposed to be doing on this planet. I mean I love fashion & am planning on launching a line, but I have always been deeply disturbed by the standardization of sizes.
Especially for girls, it is so easy to judge each other based on what size we wear. Do we really care if you are a size 2 and I am a size 14? It should have nothing to do with the quality of a person.
When I was a teen, I remember how vicious a girls' locker room was, comparing sizes while changing into our PE clothes or going shopping with my friends and family was something that I dreaded. I remember always picking a size that was smaller than what I really was and forcing myself to wear it. I was really embarrassed about being a size 9 then. I constantly wished and hoped that one day I would just wake up and be a size 0.
This seeded a low self esteem in myself that took years to overcome. Now, in my adult years, I really want to do something to reduce or completely eliminate this notion of "fat" and "too skinny" based on sizes of clothes. After 2 years of soul searching and reflecting within myself, I REALLY want to shed light onto the technologies that can fundamentally remove this particular social stigma from our society to impact us for the positive.
If we have the technologies that can enable us to have customize sizes at the tips of our fingers.. why shouldn't we utilize it.. or figure out a way for it to happen?
If sizes didn't exist would it help reduce judgement from others?
Read my updated mission statement
I know that in starting a fashion line, that part of my strategy HAS to include a technology component. Therefore, I looked at one of the biggest trends that has everyone talking: 3D Printing. But I am not famous and cannot afford higher production prices & all the rumors that I have heard is that this new technology would be replacing the fashion industry as we know it and would be cheaper than the normal supply chain prices. But is it true?
When I first began to research this ideology my understanding of how 3D printing clothes would actually work was skewed. I thought it would be a glorified printer where I could feed it the fabric of my choice and it would print out my design. Boy was I wrong.
I started googling and googling found some cool things but none which could fulfill the KARISH. Line.
From the Electroloom website, I went to BOLT threads (who recently partnered with Stella McCartney).. Since these guys are actually genius scientists, making fabrics from sustainable goods (yeast and such) it would be too pricey for a startup like mine to actually afford using them as a viable option.
I even watched a Ted Talk by Danit Peleg who tried the same thing and found that it's a little bit difficult to find filament that makes comfortable clothing fabric. She finally found something that kind of works but not at the weight of chiffon and silks...and still looked really intricate to put together. Me and her have the same types of visionary goals.
Later in my journey, I found a place that actually prints out clothes & thought where do I get this machine?? I WOULD
D-I-E TO WORK WITH THESE GUYS! They seem to have figured it out.
This machine is closest I found and goes for around $3K, plus all the applications that come with it. If you were just starting is this something that you could afford? I'm not convinced.
As it currently stands there is nothing that can fully replace the fashion line supply chain today. It is too costly & sure maybe worth the investment -- in 10 years this is a possibility but there are a lot of kinks to be worked out.
Of course, there are other technology avenues to explore-- but if the production & customization of clothes piece of the supply chain could actually be worked out, there would be a 10 fold effect on the industry.
I have faith that technology will soon make our lives easier. But in the mean time, I will launch a line that is a hybrid approach that will standardize sizes but also offer to custom size my line at no additional cost to the consumer.
My whole life, I tried to live up to this expectation of "creative", but in the traditional sense I never was. I couldn't sing, draw, stay motivated enough to write. I once tried to stitch a shirt in high school, but the minute I tried it on, it ripped at the seams! I also loved music, but knew I could never be a singer or song-writer. I was dead set on opening a record label (high school) I would call it effing records. Too bad, digital came and killed even the biggest record labels in the world.
So now what?
I thought, I would start to get involved in the step next to the creative. For example, I am not a musician, but I could manage? In doing that, I found that I could see differently from a traditional artist and come up with a fresh perspective and some new ideas on marketing, ads etc.
In fact, David & Tom Kelly (founder of IDEO) wrote a whole book called, "Creative Confidence" where they state, "We think of creativity as using your imagination to create something new in the world. Creativity comes into play wherever you have the opportunity to generate new ideas, solutions or approaches. "
I took all kinds of tips and tricks from these guys, d.school & more to hone in on this. They believe that everyone is creative and have found that there is a Tibetan saying that "Creative" is our natural state. Unfortunately for us, the word creative has been so boxed that those who are in technical fields like IT or medicine wouldn't dare touch it with a 10 foot pole.
However, all of today's thought leaders have expressed that only those who can create and come up with innovative new ideas are the ones that will survive in the future. This is true especially with the threat of technology taking over sitting on our backs. The thought is, how can we creatively use technology to benefit and really change our world?
Applying this way of thinking in my everyday life, has opened up so many more doors for me in terms of new ideas, path forwards and even application/appreciation to my day job.
Applying the same creative thought process to my KARISH. line.. When I first started on this journey of building a fashion line, I always thought that my weakest point was not being able to draw. However, when you really feel pulled to do something you WILL find a way to make it happen for yourself. So, I started creating boards of things that I saw and inspiration from the fabric pieces that I liked.
How do you express your creative?
I am so proud to announce being part of such a great community such as Open Ideo, where we collaborate and help foster each other's idea.
In the latest challenge my partners and I submitted an idea called Baby's World which is a digital aggregation platform based on social computing for parents.
We ran over 50 interviews and prototyped with so many people and took all their feedback into consideration. Mostly, moms were really excited about this.